Sneak Peek: Reebok Freestyle Hi Gets a Jonathan Simkhai Revamp


September 12th, 2017 by
Sneak Peek: Reebok Freestyle Hi Gets a Jonathan Simkhai Revamp

Sneak Peek: Reebok Freestyle Hi Gets a Jonathan Simkhai Revamp.

Reebok teams up with Jonathan Simkhai to revamp Reeboks classic Freestyle Hi.

The designer, who is best known for his eveningwear and tailoring, has incorporated fabrics typically used in his collections, including crochet and seersucker. “We wanted to revamp the style, so we did a new technique using the macrame and crochet fabrics from our collections and made them into a shoe which was really exciting,” Simkhai tells Bussiness Of Fashion. “The combination of colours and fabrics definitely aren’t something that Reebok would typically do on their own.”

“This partnership is a natural match for Reebok and Jonathan Simkhai – two design-driven brands who share similar values and produce wearable designs for the modern woman,” Caroline Machen, senior director of brand communications at Reebok, tells BoF. “Reebok has always championed women in fitness. The Freestyle Hi was the first fitness shoe created for women, so we are delighted that this classic silhouette is being reimagined with Simkhai’s signature fabrics and colours.”

The newly designed sneakers made a debut during Simkhai’s Spring/Summer 2018 show at New York Fashion Week.
See photos below.

Credit: Jonathan Simkhai x Reebok | Source: Courtesy

Catiana

About Catiana Saillant

As a child, I’ve always loved music. From different genres such as Hip-Hop, R&B and Pop. Music allows you to be creative and express yourself the way that you please to. I’ve sought music to be a place where you can be YOU. You can dance, cry, laugh and do all kinds of crazy things to music. That is what makes me so passionate about what I do! My ultimate goal is to build a mainstream media platform that represents and supports culture such as paintings, music, film and provide empowering media coverage to my viewers.

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