Reebok teams up with Jonathan Simkhai to revamp Reeboks classic Freestyle Hi.
The designer, who is best known for his eveningwear and tailoring, has incorporated fabrics typically used in his collections, including crochet and seersucker. “We wanted to revamp the style, so we did a new technique using the macrame and crochet fabrics from our collections and made them into a shoe which was really exciting,” Simkhai tells Bussiness Of Fashion. “The combination of colours and fabrics definitely aren’t something that Reebok would typically do on their own.”
“This partnership is a natural match for Reebok and Jonathan Simkhai – two design-driven brands who share similar values and produce wearable designs for the modern woman,” Caroline Machen, senior director of brand communications at Reebok, tells BoF. “Reebok has always championed women in fitness. The Freestyle Hi was the first fitness shoe created for women, so we are delighted that this classic silhouette is being reimagined with Simkhai’s signature fabrics and colours.”
The newly designed sneakers made a debut during Simkhai’s Spring/Summer 2018 show at New York Fashion Week.
See photos below.