Business News: Coach Is Changing Its Name to Tapestry


October 11th, 2017 by
Business News: Coach Is Changing Its Name to Tapestry

Coach Is Changing Its Name to Tapestry

Business News: Coach Is Changing Its Name to Tapestry
Business News: Coach Is Changing Its Name to Tapestry

Coach Inc. is changing its name to Tapestry Inc. to reflect the company’s broader brand umbrella.

The New York-based luxury company, most famous for its designer leather handbags, acquired Kate Spade New York last summer for $2.4 billion, along with the shoe and accessory company Stuart Weitzman in May 2015 for $574 million.

“Following the acquisition of Stuart Weitzman and later Kate Spade, we’ve evolved into a multi-brand organization,” Coach Chief Executive Officer Victor Luis announced. “With that evolution we made the decision to change our corporate name to Tapestry Inc. with the objective to create a platform for our shared values and to avoid any confusion between the company and any specific names and the belief that the brands would meld together.”

As the company becomes a collective house of high-end products, Luis confirmed that all of the brands will retain their individual names.

“The Coach and Kate Spade and Stuart Weitzman brands are very distinct brands and entities that have consumers with different attitudes and styles,” he said. “Tapestry is a name that is not rooted in any of these brands. Instead, it is expressive and representative of all three. It’s truly a brand to allow employers and investors to feel like they are part of one company.”

The company’s long-term goals include adding more brands while preserving its upscale image.

Catiana

About Catiana Saillant

As a child, I’ve always loved music. From different genres such as Hip-Hop, R&B and Pop. Music allows you to be creative and express yourself the way that you please to. I’ve sought music to be a place where you can be YOU. You can dance, cry, laugh and do all kinds of crazy things to music. That is what makes me so passionate about what I do! My ultimate goal is to build a mainstream media platform that represents and supports culture such as paintings, music, film and provide empowering media coverage to my viewers.

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