Fast food companies haven’t always been known for their healthy options, but McDonald’s is taking the first step towards trying to change that. It’s also making a big move to attract customers who don’t eat meat or dairy.
The chain is testing a vegan burger, appropriately called the McVegan, at a select location in Tampere, Finland, Food and Wine reports. It is available for a limited time from October 4 to November 21. If the test is successful, there is a possibility the new item can be added to menus worldwide.
McDonald’s gave customers a first look at what the McVegan looks like on their Finnish website. The meatless burger features a soy patty and can be served with vegan fries, McDonald’s Finland Marketing Director Christoffer Rönnblad said, according to the Veggie Athletic blog.
This is not the first time McDonald’s has made an effort to create more health-conscious options in their meals. Julia Braun, a registered dietitian nutritionist at McDonald’s, wrote a blog post earlier this week about the success the company has seen by incorporating a more balanced diet.
“Through a partnership with The Alliance for a Healthier Generation, McDonald’s announced a global commitment in 2013 to increase our customers’ access to fruit, vegetables, low-fat dairy and water options and help families make informed choices that support balanced lifestyles,” Braun said. “Our menu has evolved over the years, and so has our mindset around how we engage our customers on nutrition. No matter where in the world our customers are located, we want them to have the information they need to make the choices that are right for them when they visit McDonald’s.”
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