Business News: McDonald’s Is Testing A “McVegan” Burger


October 7th, 2017 by
Business News: McDonald's Is Testing A "McVegan" Burger

Business News: McDonald’s Is Testing A “McVegan” Burger

Fast food companies haven’t always been known for their healthy options, but McDonald’s is taking the first step towards trying to change that. It’s also making a big move to attract customers who don’t eat meat or dairy.

The chain is testing a vegan burger, appropriately called the McVegan, at a select location in Tampere, Finland, Food and Wine reports. It is available for a limited time from October 4 to November 21. If the test is successful, there is a possibility the new item can be added to menus worldwide.

McDonald’s gave customers a first look at what the McVegan looks like on their Finnish website. The meatless burger features a soy patty and can be served with vegan fries, McDonald’s Finland Marketing Director Christoffer Rönnblad said, according to the Veggie Athletic blog.

This is not the first time McDonald’s has made an effort to create more health-conscious options in their meals. Julia Braun, a registered dietitian nutritionist at McDonald’s, wrote a blog post earlier this week about the success the company has seen by incorporating a more balanced diet.

“Through a partnership with The Alliance for a Healthier Generation, McDonald’s announced a global commitment in 2013 to increase our customers’ access to fruit, vegetables, low-fat dairy and water options and help families make informed choices that support balanced lifestyles,” Braun said. “Our menu has evolved over the years, and so has our mindset around how we engage our customers on nutrition. No matter where in the world our customers are located, we want them to have the information they need to make the choices that are right for them when they visit McDonald’s.”

Catiana

About Catiana Saillant

As a child, I’ve always loved music. From different genres such as Hip-Hop, R&B and Pop. Music allows you to be creative and express yourself the way that you please to. I’ve sought music to be a place where you can be YOU. You can dance, cry, laugh and do all kinds of crazy things to music. That is what makes me so passionate about what I do! My ultimate goal is to build a mainstream media platform that represents and supports culture such as paintings, music, film and provide empowering media coverage to my viewers.

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